Cognitive dissonance describes the psychological discomfort
Position 1: Understanding cognitive dissonance has therefore become essential in fields ranging from health behaviour change to the study of political belief formation.
Position 2: Leon Festinger, who first proposed the theory in 1957, demonstrated that individuals are strongly motivated to reduce this internal inconsistency.
Position 3: This process of dissonance reduction can, however, lead to irrational decision-making, as individuals prioritise psychological comfort over objective evidence.
Position 4: Cognitive dissonance describes the psychological discomfort that arises when a person holds two or more contradictory beliefs simultaneously.
Position 5: To achieve consistency, people commonly change one of their beliefs, seek new information that supports a preferred view, or minimise the importance of the conflicting cognition.
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